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She has been trending because of her angelic looks and stylish persona. With over 140,000 Instagram followers at the time of our exclusive interview, Patricia Aika has built a growing fan base of fashion lovers. 

Many are constantly looking out for a gorgeous photo of her outfit, often accompanied by a picturesque backdrop. In our conversation, she came across as a poised lady with a clear thought process; Patricia knows what she wants. Her career is her priority, she says. She fondly recalls the kind of upbringing her mom gave her. 

That has played a big role in the phenomenal woman she is becoming.

“She taught me that I have to work hard; get an education. I have to make sure that I put myself in the best position possible to get that dream job. Education has always been very big in my household and that’s part of the reason I’ve managed to get as far as I have,” she says

Patricia Aika is a Masters’s student (LLM) at King’s College London, soon to be a world-class corporate lawyer. Many didn’t know this because she maintains privacy around her personal life. She is actively fighting the stereotype that good-looking women who dress up are not serious in life.

“I feel that social media has made people think that just because you want to look a certain way and take pictures, wearing makeup…that means that you’re not serious, career-driven or that you don’t have an education. That is a horrible perception that people have tended to place on me,” she adds.

patricia iaka

At Fashion Today, we were intrigued by the depth of her personality. And we agree; it’s not always what it seems like online. Ready to know even more about her? Read on and be inspired!

Fashion Today: You’ll soon be launching a YouTube channel. What should your fans expect?

Patricia Aika: My goal is for my channel to be a little more multi-faceted. Not only do I want my YouTube channel to incorporate videos about fashion, lifestyle, beauty – tips and tricks – but also a forum where I give advice about university…the whole experience.

Also read: 10 Times Azziad Nasenya Looked Super Stylish

This includes what to expect in uni and the application process. I found it really useful to watch videos of people who have been in similar circumstances and how they dealt with it. I feel that I can use my platform to give that sort of advice as well.

FT: At Fashion Today magazine, we are big on style. Judging by your Instagram feed, you do love fashion. What are some of your go-to African brands and international designer wear that you love?

For African brands, I’ve really been interested in Kilentar, based in Nigeria. They have really beautiful clothing. And then there is Africa Nouveau…based in Nairobi, Kenya. I like the fact that they custom-make clothes for you as well, based on what you’re looking for. 

I bought a Kitenge dress from them a couple of months back and I thought it was gorgeous. I also wanted to incorporate the exact same design of dress but in black…and you just send them a message. They will basically create the same design with whatever material you want. That’s useful. I’m a big fan of them.

For international brands, I love shopping at Zara and House of CB for basics. But then if I am looking for more of a luxury brand then I’m a big fan of Balenciaga and Jacquemus.

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FT: What do you feel is the key to building a loyal fan base online while maintaining your reputation, from a lawyer’s point of view?

PA: How I built my fan base initially was posting good lifestyle and fashion content. I would also post frequently. I feel that when you take a hiatus off social media and not post as much,  it’s really hard to build a fan base. 

Another tip I would give is just to be yourself. I feel like because I want to go into a legal career, I have to avoid doing something that may cause me difficulties when I want to get into the workforce. 

Also read: Mary Erica: ‘When It Comes To Your Dreams, Just Shoot Your Shot’

You just have to make sure that you post something that is true to your brand or the career you would like to pursue. The truth is, we are not necessarily a reflection of what we post…because I will post something but an individual may take it the completely different way of my personality is a certain way.

Interacting with your fan base is also important. I try to reply as much as I can to positivity or questions that I’m asked about where I get certain clothing, how I do this to my hair…and much more. I think fans really like that.

FT: By virtue of following, you are an influencer. Let’s say a luxury or fashion brand approached you for a collaboration, what would you look at to decide if you’d work with them?

PA: The first thing that I would look at is the type of clothing or items the brand is selling and see if it matches my aesthetic or the type of looks that I am trying to give off on my page. If it’s not similar then, unfortunately, I can’t. The last thing I want to do is pose with outfits that I would not realistically wear in real life…and I think that’s very important.

Also, I need to see if the clothing they want to send me is something I’d feel comfortable wearing. If I am going to take a job and let’s say I am going to pose with a certain item and I don’t feel as confident in it, then that’s going to reflect in my pictures. I will not have done my job well so I might not as well take it.

Another thing I like to look at its diversity. I honestly don’t like working with brands that are not diverse or that don’t even respect – let’s say – women of color in regards to the pay gap. 

patricia aika

I feel like a lot of influencers are paid disproportionately. I just need to make sure that I am paid for the value of my following…in comparison to another counterpart who may be based in the UK, has the same following as me but is basically paid more. Obviously, being respected by a brand for your work is very important.

FT: In content creation, many creatives get exploited as they don’t sign contracts beforehand. The perception is, lawyers are expensive, hence they take risks. Is there a way that content creators can protect themselves without fearing representation expenses?

PA: Personally, I haven’t had a lawyer read any of my contracts because I studied contract law and I am about to be a corporate lawyer. Definitely, I read the contracts before I sign them personally. 

But also it’s important to also ensure that someone else is reading through the contracts that you are going to sign. So, getting a second…third opinion is important, even if you’re not prepared to get a lawyer to look at your contracts for you. 

Also read: Joan Kubai Reveals Where She Shops, Her Love For Nollywood And Soft Side

However, I suggest that if a content creator is going to sign a major contract that runs for a year or more…or takes a cut of your pay, it’s vital to get a lawyer to read that for you. You just don’t want to sign anything that you are going to regret. 

It means that you cannot get out of it for a year or more and you’ve lost a percentage of your earnings. Getting legal representation is paramount. 

When it comes to those contracts that you sign on a job by job basis, maybe it’s not so alarming to the extent of getting a lawyer, but still getting a second or third opinion could be of help. It helps you be 100% comfortable with what you’re signing up for.

FT: What really inspired you to consider starting a YouTube channel about beauty?

PA: I wanted to start a channel because I felt that on Instagram when you get items that you have to take pictures with and advertise it’s very hard to show your personality. So a channel would allow my followers to see a little bit more about me outside the whole surface level of just posting Instagram pictures. That was my inspiration in doing this. 

FT: Have you always loved beauty or someone influenced you while younger?

PA: I’ve always loved fashion and beauty because I grew up around my mother who took pride in how she looked, getting her makeup, nails done, and dressing nicely. As a little girl, I was always like I can’t wait to get my nails done when I’m older and I wear these heels and get my hair styled like this. I just loved how my mum presented herself. 

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FT: Finally, how do you guard yourself against online negativity?

PA: Initially when I did start creating content on Instagram, it really affected me. It put me down, extremely. I was so confused as to how people who didn’t know me personally had a lot to say, especially things to do with my personality.

That was really hurtful. It’s really hard when you’re getting comments from fake pages, so you really don’t know who it is. But it’s been a year and a half since I started…so now I brush it off.

I just equate it to people that really aren’t nice, are hateful and I’d never want to give them satisfaction.  I don’t ever let them get to me. I also try to maintain positivity. I also try to filter out any negativity I get.

 

Fast-rising star Gabriela Rocha has been on the move over the past few years. I first discovered her when she starred in the “Eneka” music video by Diamond Platnumz. I couldn’t help but admire her world-class, raw talent that has stood the test of time.

The video model has quickly gained traction in the entertainment industry, having added big names like Davido and Heavy K to the list of her collaborators. 

It’s official! Gabriela Rocha will be gracing your screens soon!

Her versatile self has also worked with reputable fashion brands in South Africa. As unstoppable she is, Gabriela Rocha has recently landed a role in a major Soapie in South Africa.

This name of the show will be a surprise to her fans, but it is the start of a new phase in her life that she’s very excited about.

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We sat down with Gabriela to know what she’s been up to, and we’re super inspired by what she’s achieved at such a young age in the male-dominated entertainment industry.

If you’ve followed her journey over the years, you’ll know that Gabriela is a down-to-earth lady who’s focused on her dreams. She never shies away from uplifting others. That’s why you should definitely read more of her story…

Fashion Today: The past 3 years have seen you work with amazing artists, from Davido to Heavy K. You’re now acting in a popular soapie…how would you describe your journey so far?

Gabriela Rocha: I’ve definitely been fortunate enough to work with such a list of artists…you know, just being given the opportunity to build my foundation. 

Also read: 8 Times Chloe x Halle Looked Stunning In Matching Outfits

I think a lot of people may see music video models and think, ‘argh, she’s just a video vixen, probably sleeping with everyone’ when it’s not the case. 

I think if you use the platform correctly it can be such a strong foundation for you a solid brand or career on top of it. 

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Gabriela Rocha rocking The Sexy Range lingerie in the brand promo / Courtesy

And that’s what I’ve done. I just kept my focus on where I needed to be. My journey hasn’t been easy at all. A lot of people look at my social media and think that I have got everything figured out…I don’t. 

There’s a lot of nights when I feel like maybe I am not good enough…I don’t have what it takes. The best thing I have done for myself is just to reflect and see where I started and how far I’ve gone.

FT: You’re going to be on a major show in the country…tell us about that…

GR: With regards to the soapie that I am doing, I hadn’t announced it yet…people don’t know that side of me yet when it comes to acting. I am quite excited to just break the news to the public. 

This is the first soapie that I am acting in, a popular one and I am excited about hearing feedback from people. I look forward to the opportunities that are gonna come from that, too. 

Also read: 10 Times Boity Killed It With Her Style

I did acting when I was 10 years old for Pick n Pay and growing up, I didn’t think that it was something I’d get back into. The opportunity came and I had just to take it. I am grateful for that. 

There’s a lot of acting opportunities that my management and I are discussing and looking to take up. Everything is looking good so I think I can add ‘actress’ to my bio sometime soon.

FT: Could you tell us about your recent collaboration with The Sexy Range…why did you choose to work with the brand? What did you see in the brand that stood out?

It’s a lingerie company that stands for so much. Society dictates that you have to look a certain way but this brand stands for, ‘you’re beautiful’. When you wear it, you feel sexy and confident.

Also read: 10 Times Azziad Nasenya Looked Super Stylish

That’s what I wanted to represent…everyone should feel sexy in their skin. They should never feel that they need to look a certain way in order to feel that. So the brand just aligned with what I stand for and I am excited to be working with them.

FT: What are your plans this year?

I have a show that I’m going to be the host on, so I’m looking really forward to that. As mentioned previously I’ll be tapping into acting as well.

I recently just came out of a really long relationship so this year is the year I owe to myself and my career to give it my all and be the best version of myself.

On career lessons learnt…

FT: What would you say is the biggest lesson you’ve learnt so far in your career?

GR: Biggest lesson I’ve learnt so far is to always be straightforward about what you want, especially being a female in the industry. I find that you need to be blunt and honest so people around you don’t ever get the wrong impression or become too friendly.

FT: Since you’ve grown so much…who would you really love to collaborate with?

GR: I would love to collaborate with brands that stand for women empowerment, women have been going through such a difficult time. I would also love to use my platform to empower women and be a positive influence on people watching me. 

FT: There’s a lot of young girls who look up to you…what’s your best advice to them in regards to achieving their goals?

GR: The best advice I would give young girls is to always follow your dreams, always put yourself first, and don’t ever lose sight of what you want out of life.

Hard times will come but it’s what you do to get out of those hard times that make you. I would also tell them to never get caught up in social media because nobody posts their struggles there.

FT: You’ve always presented yourself in a very classy, world-class way on social media…and it’s consistent. You don’t just dump photos. Why is it important for your image to be that way?

GR: Social media is my portfolio, I want it to look classy because it represents me and my work and how I want to portray myself

FT: You might be traveling a lot in the near future, given that your career may lead to international collabs and winning awards…where’s your dream location to visit?

GR: My dream location is Greece, I love the all-white buildings and the deep blue ocean vibes I’d love to travel to Greece for a holiday sometime with my loved ones.

FT: Finally, where does Gaby see herself in the next 5 years?

GR: In 5 years I see myself on TV, hosting a massive show and being a positive influence on young girls around me.

I would love to build a campaign where I can go around and have talks with young girls and less fortunate kids and try to do something amazing for them and make a difference in their lives. 

Admittedly, we had a hard time trying to find the best adjective to describe Spicy Efuru. She’s progressively evolving and there are a million things to like about her. Efuru is as real as it gets, outspoken and present.

However, for her style, we settled for eclectic. The media personality is on the fast lane to conquering the airwaves.

As she has proven the past few years, Efuru loves her work and always shows up. Her fashion sense is one of the most distinct things about her personality, and we love it.

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Ever wondered where the inspiration behind her name came from? Well, sit tight; this is going to be an interesting ride. We don’t* do spoilers here!

Our conversation took us on a deep dive into her take on personal branding, her inspiration in media as well as her future plans. Enjoy and be inspired.

Fashion Today: Your style has always been the talk of the town. Does it channel your everyday personality or is it for the ‘stage’, the way Megan Thee Stallion would put it?

Spicy Efuru: First of all, hands down to the Megan reference! I love her!!!

My dressing is more dependent on my mood than it is on the occasion. My day-to-day style is a cocktail of your extra-tomboy down the street and the girlie girl icy look.

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Spicy Efuru / @spicyefuru on Instagram

Comfort is my first priority when it comes to my dressing so I rarely have “stage” outfits, I like buying clothes I can wear anywhere and everywhere.

FT: Your makeup is always on point. What are your best DIY tips?

SE: With makeup, I strongly believe less is more, as long as I have a good pair of lashes, sister eyebrows and a good lippie or gloss I am good to go.

When it comes to full makeup, I steer away from using a lot of foundation, just identify the blemishes you would like to conceal and do so.

Also read: Mary Erica: ‘When It Comes To Your Dreams, Just Shoot Your Shot’

Please note that all this is only attainable if you take good care of your skin, good skin is the perfect foundation. Cerave is my go-to when it comes to skincare products.

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Although natural products like honey, avocado and turmeric have proven to be better, they are really time-consuming and messy to me. If you have the time, go the natural way, it’s waaaay cheaper and effective.

FT: How would you describe the evolution of your style so far?

SE: It has been a journey for sure, as I said, I am a moody dresser, LOL. When I started TV, I had to take a break from the love of my life, black and white, heels and sneakers to brighter colours, more dresses and sandals.

I like the experience ‘cause it pulled me out of my box. Now, I enjoy dressing up, being advised by designers and my personal stylist Nonoo…hahaha.

Also read: 9 Reasons Why Malaika Firth Is The African Queen Of Runway And Style

She really has an influence on my style evolution and helped me accept more vibrant colours for my outfits. In the same breath, she won’t let me go out looking like a ball of colours on a clown’s wig.

FT: Being on the radio is definitely different from being on TV. If you were to have a stylist for the screens, who would it be and why?

SE: Wow, I have a myriad of stylists in my mind right now, from Brian Babu to my local guy at Toi Market, Benito. But I would like a stylist who is ready to accommodate my wild ideas and still have me looking like Spicy and not every Tom, Dick and Harry.

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I think a perfect stylist is the one who dresses you according to your personality and not just one who dresses TV personalities.

FT: Your friend doesn’t know what to wear for her first wedding anniversary. What would you advise her to choose?

SE: Assuming it’s a date with the hubby and not an event, a long silk thin-strapped dress with a crazy slit would be perfect; my friends appreciate a good show off of the leg…hahaha. Add to that high YSL heels, hair tied up in a bun, iced out wrist and neck and a wine red lippie for the pop.

FT: What’s your go-to style for an outdoor company event?

SE: A long buttoned down blazer with a belt just below the chest, preferably white with nice black thin-strapped heels and my Cuban link chain to keep it Icy and pricey!

FT: Since you’re in the media, you know the essence of personal branding. This should apply to other creatives, from models to actors. What do you feel are the three key things essential in personal branding?

SE: First, networking. Go where people you admire brand-wise, hang out. Here you will get to meet people you want to work with and also see how the brands you admire are committed to their content creation.

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You will always get a few tips from these people. If you wanna be a star find your way to the moon, don’t look for tips in the grass.

Secondly, consistency. My biggest struggle, LOL! Being consistent as advised by my friends, always puts you in front of people’s eyes and your identity grows as you go. Doing something many times will make you a master in it.

Third and lastly, Being authentically yourself. As much as you look up to somebody, your unique factor comes from who you truly are as a person.

Also read: 10 Times Azziad Nasenya Looked Super Stylish

We are all experts at being ourselves. So your brand grows faster when you show people who you are and what you can and honestly cannot do.

As a public, we relate to people who are different and you cannot be different if you’re mirroring somebody else. What works for somebody will not necessarily work for me.

FT: Growing up, was your dream always to be in the media?

No, I first wanted to be an Orthopaedic surgeon ‘cause my brother used to break all his bones playing rugby. Then, it shifted to an Ophthalmologist when I started wearing specs and got interested in the human eye.

spicy efuru

All these medicine dreams were crushed when I started sucking at Chemistry and I decided I am an artsy girl, so I pursued a diploma in Interior Design after high school. Surprisingly, I was admitted at Daystar University to pursue Journalism and boom here I am.

FT: Many people don’t know the concept behind your name, Spicy Efuru. How did you come up with it?

SE: I First heard the name Efuru from Jhene Aiko. I’m a big fan, so upon researching the name, I came across a book by Flora Nwapa titled ‘Efuru’.

The character Efuru was a generous, patient, good-natured loyal wife (lost two normal undistinguished husbands). She was from a respected family and was loved by the people from her village but also quite rebellious. For some reason, if not all, I identified with her character on a personal level.

Also read: YouTuber Makena Mbui Reveals Why Ventured Into Content Creation

Spicy came from my love of spicy food and my friend Ruth would always call my sense of style spiced up. So I joined the two and created Spicy Efuru, a hardworking, relentless, a bit rebellious and family-oriented lady.

FT: Who would you say is the biggest inspiration in your career so far?

SE: Locally, it has to be Betty Kyallo. She is so lovable and the leaps she has taken in her career is admirable. Betty is the perfect epitome of a successful woman who started in employment, took advantage of the stage she was given and now sustains herself fully.

She has done all that while still keeping it authentic and has never lost her bubbly side nor taken herself too seriously. I love that.

Internationally, definitely Saweetie, she has received a lot of backhanded compliments about her art, people never thought she would make it this big.

Some think she only got here because of being a pretty girl – the same in my case. Pretty privilege is a real thing but it cannot take away somebody’s hard work.

Also read: Germany-based Tanzanian Model Catherine Scott On Choosing Brand Collabs

Looking at how relentless she is when it comes to actualising her personal ideas, how she rose above the hate and is now one of the most loved artists and content creators in the world really amazes me. She definitely inspires me to block all the noise and just work on my dreams.

FT: Finally, what’s next for Spicy Efuru in the immediate future?

SE: Spicy is currently focused on sharpening her skills on Radio and TV. When it comes to creative ideas and getting the job done fast and effectively, I am definitely the go-to person. I am working on not losing that and improving on it every day. The goal is to be needed when it comes to my job.

In the works are a few digital projects that I can’t wait for you guys to see. But above all, I am working on strengthening my brand and opening doors for other people who would want to do the same and don’t know where to start. I would love to help.

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Irmina Maina is one of the new talents in the fashion modeling space in Kenya. She is rapidly gaining recognition for her work. Her main collaborator is the womens’ wear brand Hii-Style.

She has been gracing the pages of the iconic brand. We set out to know the inspiration behind her venture into the industry, the challenges she’s faced, and how she balances school and modeling.

Mary Erica is one of the fastest-rising content creators and entertainers in East Africa. Her dance videos are the epitome of pure talent and body positivity. And her hard work has been getting accolades and recognition from the who-is-who in the industry.

Inspired by other creatives from all over the continent, Mary Erica’s journey started when she was quite young. However, she’s consistently outdone herself and excelled in dancing and acting, her talents.

When Instagram launched in 2010, I didn’t know much about it until much later; precisely I started using IG actively slightly over a year ago. I was so scared at first but I have now gotten a hang of it.

Nigerian cutie Oghene Karo has mastered the power of this social media platform and used it to her advantage. She uses it to make her fashion statement, share funny memes and random moments during her day.

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She is undeniably gorgeous and trendy; she’s always on top of what’s going around the world. If she’s not jamming to the latest Wizkid song (he’s her favorite) then she’s weighing in on game shifting conversations.

The beautiful girl is studying Business Administration and loves listening to Rihanna. Rice and chicken are her favorite getaways whenever she’s not shopping for Gucci.

I discovered the 18-year-old awhile back and I must say that I am super impressed. Could she be the next Amandler Stenberg or Kylie Jenner? She’s clearly on the path to being an influencer that top notch brands can listen to and probably collaborate with on PR and marketing initiatives.

“I am just on social media like everyone but I don’t know why people find interest in following me,” she humbly says.

Well girl, you’re so pretty! And above all, you are interesting, fun and inspiring. That’s why you are fast gaining following on social media.

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Fame does come with its perks and downside. Her super gorgeous face has inspired admirers to set up mirror accounts, something she abhors. She detests being swarmed by fakes who try to impersonate her.

All the same, @kirachaana has not stopped to impress with her fashionable look. There’s always something new for her fans everyday, something that makes them go wild over her.

“Young people should follow their dreams and never give up. ‘Cause dreams come true and it always comes when it’s the right time,” she beams.

Well, she’s unstoppable on her way to success. To affirm that, here’s how she’s currently doing:

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Interview conducted by @harunmomanyi. Harun is an accredited lifestyle and entertainment journalist, known for working with the likes of Yemi Alade, Vanessa Mdee, Sauti Sol, Eddy Kenzo, K.O and other big celebrities. You can check out more of his work at www.momanyiharun.com.

When Instagram launched in 2010, I didn’t know much about it until much later; precisely I started using IG actively slightly over a year ago. I was so scared at first but I have now gotten a hang of it.

Nigerian cutie Oghene Karo has mastered the power of this social media platform and used it to her advantage. She uses it to make her fashion statement, share funny memes and random moments during her day.

Kirachaana_Oghene_Karo_Instagram

She is undeniably gorgeous and trendy; she’s always on top of what’s going around the world. If she’s not jamming to the latest Wizkid song (he’s her favorite) then she’s weighing in on game shifting conversations.

The beautiful girl is studying Business Administration and loves listening to Rihanna. Rice and chicken are her favorite getaways whenever she’s not shopping for Gucci.

I discovered the 18-year-old awhile back and I must say that I am super impressed. Could she be the next Amandler Stenberg or Kylie Jenner? She’s clearly on the path to being an influencer that top notch brands can listen to and probably collaborate with on PR and marketing initiatives.

“I am just on social media like everyone but I don’t know why people find interest in following me,” she humbly says.

Well girl, you’re so pretty! And above all, you are interesting, fun and inspiring. That’s why you are fast gaining following on social media.

Kirachaana_Oghene_Karo_Instagram

Fame does come with its perks and downside. Her super gorgeous face has inspired admirers to set up mirror accounts, something she abhors. She detests being swarmed by fakes who try to impersonate her.

All the same, @kirachaana has not stopped to impress with her fashionable look. There’s always something new for her fans everyday, something that makes them go wild over her.

“Young people should follow their dreams and never give up. ‘Cause dreams come true and it always comes when it’s the right time,” she beams.

Well, she’s unstoppable on her way to success. To affirm that, here’s how she’s currently doing:

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Kirachaana_Oghene_Karo_Instagram

Kirachaana_Oghene_Karo_Instagram

Interview conducted by @harunmomanyi. Harun is an accredited lifestyle and entertainment journalist, known for working with the likes of Yemi Alade, Vanessa Mdee, Sauti Sol, Eddy Kenzo, K.O and other big celebrities. You can check out more of his work at www.momanyiharun.com.

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