In a fast-paced world, self-care often feels like an afterthought. For entrepreneur Asha, founder of Soft Silence Spa, wellness isn’t a luxury—it’s a lifestyle. She built her brand on the belief that healing and indulgence belong together, and she’s steadily shaping a space where people can pause, recharge, and feel whole again.
Away from the spa, Asha is a mother, a dreamer, and a woman driven by resilience. Her story reflects the balance between ambition and grace, independence and connection.
In this conversation with Fashion Today, she opens up about her daily rituals, lessons from motherhood, her definition of style, and why she believes substance will always outlast beauty.
Fashion Today: What’s the brand name, and how did you decide to go with a spa? You must have had other ideas in mind.
Asha: The brand is called Soft Silence Spa. I created it because I believe luxury should also feel like healing. It’s the foundation, but not the limit. My mind is always working on the next big thing.
FT: What’s your daily routine like as a business owner?
A: Mornings start with a self-care ritual—prayer, tea, and movement to set my energy right. Then I’m at the spa checking on clients and my team, handling bookings, and making sure everything runs smoothly. Evenings are for winding down, maybe with a book or a glass of wine if I’ve earned it.
FT: Which are your favorite activities away from running a business?
A: I love spa days, wine nights with good company, dancing, and traveling whenever I can. Anything that makes me feel alive and feminine. 🥂💃🏽✈️
FT: Speaking of the future, where do you see yourself in two years?
A: I picture myself living the soft life I’m building now—financially free, traveling often, hosting a successful podcast, and touching lives through wellness and self-love.
FT: Who do you look up to, and why?
A: I look up to women who built something out of nothing because it reminds me that resilience and faith can turn dreams into reality. I also admire entrepreneurs who created impact, not just wealth, because I want my journey to touch lives too.
FT: What’s the most rewarding thing about being a mom?
A: The bond we share. It’s like my heart is living outside my body, and that keeps me motivated to push through everything.
FT: Who’s your biggest supporter in your journey?
A: Myself. I’ve learned to clap for myself first, because no one will believe in my dream harder than I do. The second is my child. Honestly, every time I look at her I feel like I have no choice but to keep going. She’s my little cheerleader, even without knowing it.
FT: If you were to meet an investor willing to give you one million dollars for your business, what would you do?
A: I’d first strengthen my foundation by building a flagship spa that sets the standard for luxury and wellness in the region. Then I’d invest in staff training, tech integration for seamless booking, and create wellness products under my brand. Part of it would also go into marketing and building a strong digital presence.
FT: What are some of the biggest misconceptions people have about you?
A: People sometimes forget I’m human too. I deal with challenges in business, relationships, and motherhood. I just choose to keep moving.
FT: Your personal brand has this sophisticated outlook, and you appeal to an international audience. Was that intentional?
A: Partly intentional, partly natural. I believe wellness and beauty have no borders, so my approach was to create something that resonates locally but also feels global. That way, I’m not just running a spa, I’m creating a lifestyle brand that can travel anywhere.
FT: How do you define your sense of style?
A: Just like my brand, my style is about balance—elegance, comfort, and confidence. I want to look good but also feel at ease in what I wear.
FT: What are some of the biggest life lessons you’ve learned on your journey to success?
A: Patience—success doesn’t happen overnight, and rushing only leads to burnout. Consistency beats motivation; you won’t always feel inspired, but showing up daily is what moves you forward. And lastly, I’ve learned the importance of protecting my peace, because not everyone deserves access to your energy.
FT: What’s your honest take on pretty privilege?
A: It’s real. Looks can open certain doors faster, but they can’t keep you in the room. Character, discipline, and value sustain opportunities. Beauty might attract attention, but substance builds respect and longevity. So yes, it exists, but it’s never enough on its own.
FT: Can you mention a few brands you’d love to work with, and why?
A: I’d love to work with brands like Dove or Nivea because they celebrate real beauty and self-care in an authentic way. Chanel Beauty or Dior also inspire me, because they represent timeless elegance.
